Internet2.02.2011

Zoopy repositions as mobile video infotainment platform

“Until now, we’ve been an online platform first and a mobile service second. We’re turning this on its head and positioning Zoopy as a mobile video platform, with a mobi site, apps for the major platforms, and a website,” said Jason Elk, CEO of Zoopy.

Elk continues, calling the new Zoopy “…a first of its kind – a mobile video tabloid that will feature the best of international and local infotainment.”

Zoopy will be removing the user-generated content, citing reasons relating to the difficulty of monetising other people’s content. Elk says that this move will ultimately benefit their users as they will have a clear reason to return to Zoopy.

This year will be remembered as “the year that mobile video infotainment became a reality for anyone with a mobile phone and 90 seconds to spare,” concludes Elk.

Visit the revamped Zoopy.

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