South Africa’s website kings

Effective Measure has released its website traffic statistics for October 2016, revealing that News24 is the largest website in South Africa – with 6.5 million unique local browsers.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

Gumtree was ranked second with 4.6 million local browsers, followed by TimesLive with 3.6 million.

The table below shows the top websites in South Africa, based on South African unique browsers.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Website Unique Browsers Page Views
news24.com 6 504 627 74 012 679
gumtree.co.za 4 587 981 144 200 197
timeslive.co.za 3 576 705 23 075 605
iol.co.za 2 879 261 27 278 415
msn.com 2 527 158 72 067 394
dstv.com 1 814 952 13 160 883
fin24.com 1 809 745 7 916 010
ewn.co.za 1 731 175 9 632 489
sowetanlive.co.za 1 597 035 15 253 249
mybroadband.co.za 1 596 337 6 333 742
sport24.co.za 1 591 788 11 473 295
channel24.co.za 1 472 999 5 258 039
autotrader.co.za 1 468 539 68 616 447
enca.com 1 435 017 5 816 358
soccerladuma.co.za 1 314 742 39 490 000

Top online publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Online Publisher Unique Browsers Page Views
24.com 15 760 114 382 248 958
Times Media LIVE 5 938 893 51 909 216
Gumtree 4 587 981 144 200 197
Kagiso Media Limited 4 383 146 99 766 881
Caxton Digital 4 156 497 25 368 044
Independent Online 3 214 980 29 453 914
DStv Digital Media 3 212 572 39 208 471
365 Digital Media 2 421 175 16 485 767
MyBroadband 2 346 819 9 078 366
Sabido 1 715 226 13 503 684
Auto Trader 1 547 432 80 395 625
Mail & Guardian Online 1 335 641 4 659 571
Soccer-Laduma 1 314 818 39 491 039
PNet 1 305 346 23 514 540
BBC Sites 1 266 532 10 029 749
Cars.co.za 1 262 700 44 998 336

Now read: South African websites with over 1 million browsers

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South Africa’s website kings