South Africa Online – 42 million unique browsers

Effective Measure has released its October 2016 website traffic statistics, which show that South Africa had 42 million unique Internet browsers during the past month.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for South Africa’s top websites.

The latest statistics show that SA’s top websites served 1.2 billion pages in October, with an average visit duration of 4 minutes and 21 seconds. 64% of these views came from mobile devices.

The infographic below provides an overview of the October 2016 website statistics from Effective Measure.

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