Twitter said the amount of abuse, bullying, and harassment it has seen across the Internet has risen sharply over the past few years – a trend it wants to fight.
Abusive conduct removes the chance to see and share all perspectives around an issue, said Twitter.
“In the worst cases, this type of conduct threatens human dignity, which we should all stand together to protect.”
The company said it has challenges keeping up with and curbing abusive conduct, as its service works in public and in real-time.
Twitter said it has now focussed on three areas to fight abuse: controls, reporting, and enforcement.
The service is expanding its mute feature to “where people need it the most”: in notifications.
“Mute keywords, phrases, and conversations you don’t want to see notifications about,” said Twitter.
Twitter’s hateful conduct policy prohibits specific conduct that targets people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease.
“We’re giving you a more direct way to report this type of conduct for yourself.”
“This will improve our ability to process these reports, which helps reduce the burden on the person experiencing the abuse.”
“And finally, on enforcement, we’ve retrained all our support teams on our policies, including special sessions on cultural and historical contextualization of hateful conduct.”
“We’ve also improved our internal tools and systems to deal more effectively with this conduct when it’s reported to us.”