South Africa’s top websites and publishers

Effective Measure has released its website traffic statistics for November 2016, revealing that News24 is the largest website in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

Gumtree was second, followed by TimesLive.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the ranking.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Rank Website Unique Browsers Page Views
1 news24.com 7 065 222 83 124 729
2 gumtree.co.za 4 683 208 142 285 317
3 timeslive.co.za 3 496 060 22 372 066
4 iol.co.za 2 877 358 27 680 215
5 msn.com 2 590 998 72 461 386
6 ewn.co.za 2 221 314 11 750 777
7 enca.com 2 206 396 8 431 628
8 dstv.com 1 918 133 13 188 670
9 sport24.co.za 1 892 485 15 778 075
10 fin24.com 1 842 301 7 754 394
11 mybroadband.co.za 1 699 015 6 808 652
12 sowetanlive.co.za 1 568 536 15 289 982
13 autotrader.co.za 1 548 751 64 709 952
14 supersport.com 1 536 909 29 018 156
15 BBC Sites 1 481 316 11 456 334
16 soccerladuma.co.za 1 429 595 39 449 859
17 Careers24.com 1 363 939 19 082 505
18 citizen.co.za 1 326 226 5 438 557
19 Cars.co.za 1 235 212 46 677 327
20 Huisgenoot 1 193 837 6 386 480

Top online publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Publisher Unique Browsers Page Views
24.com 16 791 349 419 201 407
Times Media LIVE 5 514 817 49 270 475
Caxton Digital 4 892 506 33 551 941
Gumtree 4 674 561 142 130 050
Kagiso Media Limited 4 379 987 100 439 792
DStv Digital Media 3 544 521 44 079 876
Independent Online 3 215 916 29 868 556
365 Digital Media 2 858 288 17 673 488
MyBroadband 2 527 644 9 507 049
Sabido 2 492 419 17 268 295
Auto Trader 1 638 270 77 083 598
BBC Sites 1 481 334 11 456 362
Soccer-Laduma 1 427 233 39 427 226
Cars.co.za 1 233 470 46 646 074
Mail & Guardian Online 1 162 617 4 283 155
PNet 1 161 726 21 221 995
Maroela Media 1 097 337 9 832 462
SABC 1 009 272 4 550 345

Top websites per category

The table below lists the top websites per category, based on the latest Effective Measure statistics.

It should be noted that only full websites are listed below, and not sections of websites.

Top News Websites
Rank Website Publisher
1 News24 24.com
2 TimesLive Times Media LIVE
3 IOL Independent Online
4 EWN 365 Digital Media
5 ENCA Sabido
Top Technology Websites
1 MyBroadband MyBroadband
2 MyGaming MyBroadband
3 Htxt Hypertext Media Communications
4 Techcentral NewsCentral Media
5 ITWeb ITWeb Limited
Top Business Websites
1 Fin24 24.com
2 BusinessTech MyBroadband
3 Yellopages Trudon
4 BusinessLive Times Media LIVE
5 Moneyweb Moneyweb
Top Car Websites
1 Autotrader Auto Trader
2 Cars Cars
3 Wheels24 24.com
4 Autodealer Caxton Digital
5 CarMag Ramsay Media

Now see: South African Internet Map

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South Africa’s top websites and publishers