Internet far more popular than TV and Radio in South Africa

The November 2016 report from Effective Measure shows that South Africans with access to broadband spend more time on the Internet than watching TV or listening to the radio.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

Effective Measure’s November 2016 statistics are based on 331,042 online surveys completed by local Internet users.

According to the statistics, 21% of people spend more than five hours per day on the Internet, much higher than radio (13%) and TV (12%).

People also spend significantly less time reading printed newspapers and magazines than they do on the Internet.

The table below shows how many hours South Africans with Internet access spend on various activities per day.

On the average day, how many hours have you spent:
Accessing the Internet via a PC, mobile device, or tablet
Under 30 mins 15.34%
0.5-1 hour 15.21%
1-2 hours 21.15%
2-3 hours 15.18%
3-5 hours 11.70%
5 hours + 21.43%
Listening to the radio
Under 30 mins 32.37%
0.5-1 hour 19.32%
1-2 hours 20.34%
2-3 hours 9.68%
3-5 hours 5.71%
5 hours + 12.58%
Watching TV
Under 30 mins 16.50%
0.5-1 hour 14.22%
1-2 hours 25.41%
2-3 hours 20.12%
3-5 hours 11.68%
5 hours + 12.07%
Reading printed newspapers and magazines
Under 30 mins 39.71%
0.5-1 hour 25.43%
1-2 hours 19.78%
2-3 hours 7.47%
3-5 hours 3.89%
5 hours + 3.73%

Now read: Facebook’s most-discussed topics in South Africa

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Internet far more popular than TV and Radio in South Africa