Top websites and online publishers in South Africa

Effective Measure has released its website traffic statistics for December 2016, revealing that News24 is the largest website in South Africa with 5.7 million unique local browsers.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

Gumtree was ranked second with 4.3 million local browsers, followed by TimesLive with 3.3 million.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the ranking.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Name Unique Browsers Page Views
news24.com 5 674 902 59 011 046
gumtree.co.za 4 265 893 116 164 276
timeslive.co.za 3 278 967 17 470 898
iol.co.za 2 589 887 20 367 901
msn.com 1 917 947 40 320 582
channel24.co.za 1 623 428 5 895 117
ewn.co.za 1 472 304 7 886 934
dstv.com 1 418 555 9 395 462
sowetanlive.co.za 1 406 094 10 758 859
enca.com 1 379 865 4 593 047
BBC Sites 1 272 828 10 129 061
Huisgenoot 1 255 933 6 706 422
autotrader.co.za 1 234 495 55 038 352
mybroadband.co.za 1 232 228 4 900 634
citizen.co.za 1 226 653 4 658 167
Daily Mail – ROS 1 224 287 9 289 416
sport24.co.za 1 214 734 8 036 798
soccerladuma.co.za 1 154 595 29 551 813
dailysun.co.za 1 114 557 13 244 490
fin24.com 1 077 073 4 144 125

Top online publishers in South Africa

Effective Measure also tracks online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Online Publisher Unique Browsers Page Views
24.com 14 695 904 324 582 113
Times Media LIVE 4 936 434 35 936 575
Gumtree 4 265 893 116 164 276
Caxton Digital 3 993 341 26 121 786
Kagiso Media Limited 3 270 570 55 594 933
Independent Online 2 888 362 22 456 209
DStv Digital Media 2 586 750 27 971 640
365 Digital Media 1 942 476 10 373 239
MyBroadband 1 685 827 6 390 554
Sabido 1 652 298 10 530 806

Now read: Most-viewed articles on Wikipedia

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Top websites and online publishers in South Africa