Top websites and online publishers in South Africa
Effective Measure has released its website traffic statistics for December 2016, revealing that News24 is the largest website in South Africa with 5.7 million unique local browsers.
Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.
Gumtree was ranked second with 4.3 million local browsers, followed by TimesLive with 3.3 million.
Only IAB-affiliated websites running Effective Measure’s tracking code are included in the ranking.
A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.
| Biggest South African Websites | ||
| Name | Unique Browsers | Page Views |
| news24.com | 5 674 902 | 59 011 046 |
| gumtree.co.za | 4 265 893 | 116 164 276 |
| timeslive.co.za | 3 278 967 | 17 470 898 |
| iol.co.za | 2 589 887 | 20 367 901 |
| msn.com | 1 917 947 | 40 320 582 |
| channel24.co.za | 1 623 428 | 5 895 117 |
| ewn.co.za | 1 472 304 | 7 886 934 |
| dstv.com | 1 418 555 | 9 395 462 |
| sowetanlive.co.za | 1 406 094 | 10 758 859 |
| enca.com | 1 379 865 | 4 593 047 |
| BBC Sites | 1 272 828 | 10 129 061 |
| Huisgenoot | 1 255 933 | 6 706 422 |
| autotrader.co.za | 1 234 495 | 55 038 352 |
| mybroadband.co.za | 1 232 228 | 4 900 634 |
| citizen.co.za | 1 226 653 | 4 658 167 |
| Daily Mail – ROS | 1 224 287 | 9 289 416 |
| sport24.co.za | 1 214 734 | 8 036 798 |
| soccerladuma.co.za | 1 154 595 | 29 551 813 |
| dailysun.co.za | 1 114 557 | 13 244 490 |
| fin24.com | 1 077 073 | 4 144 125 |
Top online publishers in South Africa
Effective Measure also tracks online publishers, showing the total reach of a publisher’s websites.
The table below shows the top online publishers in South Africa, ranked according to local readership.
| Biggest South African Online Publishers | ||
| Online Publisher | Unique Browsers | Page Views |
| 24.com | 14 695 904 | 324 582 113 |
| Times Media LIVE | 4 936 434 | 35 936 575 |
| Gumtree | 4 265 893 | 116 164 276 |
| Caxton Digital | 3 993 341 | 26 121 786 |
| Kagiso Media Limited | 3 270 570 | 55 594 933 |
| Independent Online | 2 888 362 | 22 456 209 |
| DStv Digital Media | 2 586 750 | 27 971 640 |
| 365 Digital Media | 1 942 476 | 10 373 239 |
| MyBroadband | 1 685 827 | 6 390 554 |
| Sabido | 1 652 298 | 10 530 806 |
Loading ...