South Africa’s Internet and broadband market is growing at a rapid rate. According to the latest research by World Wide Worx the country currently had 6.8million Internet users at the end of 2010 – up from 5.3million a year earlier.
This strong growth is partly fuelled by mobile broadband access which makes the Internet accessible through both computing devices like laptops & tablets and smartphones.
Some the most popular online services are social networks like Facebook and Twitter, begging the question which service rules the South African online market.
According to World Wide Worx MD Arthur Goldstuck the biggest social network in South Africa is not a big international player, but rather the local service MXit.
With 10million local subscribers MXit is significantly larger than Facebook with 3.76million users and Twitter with 800,000 local members.
Goldstuck further revealed that there will be significant growth in most online activities in future, with Facebook, Twitter, Internet Messaging (IM) services and BlackBerry Messenger (BBM) set to show the strongest growth.
“The growth in Internet usage and social networking in South Africa means that consumers are reinventing the way they connect and share information. Companies should wake up to this fact and follow,” Goldstuck concluded.
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