Google and Microsoft have agreed to demote search results from copyright-infringing websites in the UK.
The companies signed a Voluntary Code of Practice drawn up by the UK government to demote content perceived to be from a site containing copyright-infringing content.
The Voluntary Code of Practice is dedicated to the removal of illegal content from the front page of search results.
“We are one of the world’s leading digital nations and we have a responsibility to make sure that consumers have easy access to legal content online,” said UK Minister of State for Digital and Culture Matt Hancock.
“Pirate sites deprive artists and rights holders of income and I’m delighted to see solutions like this agreement which will be instrumental in driving change.”
Signatories include Google, Microsoft, BPI, and the Motion Picture Association.
The code will be enforced immediately and aims to reduce the presence of copyright-infringing material by 1 June 2017.