YouTube announced that people around the world now watch a billion hours of YouTube videos daily.
“If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years,” said Cristos Goodrow, VP of engineering at YouTube.
This milestone follows a decision by YouTube a few years back to promote videos which showed more engagement.
“While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it,” said Goodrow.
“It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans.”