Google has introduced Gmail Add-ons, a new way for G Suite users to access an app’s functionality from Gmail.
Add-ons in Gmail provide a way to surface the functionality of an app or service when the context calls for it.
For example, a Gmail user who receives an email from a sales lead can enter the contact’s required info and look up their account in a CRM system without leaving Gmail.
With Gmail Add-ons, developers only build their integration once, and it runs natively in Gmail on web, Android, and iOS.
Google has also selected partners to develop integrations to show what Add-ons are capable of.
- Intuit QuickBooks: The Intuit Add-on lets Gmail users and QuickBooks small business customers generate and send invoices without leaving Gmail.
- ProsperWorks: The ProsperWorks Add-on lets Gmail users check the contact info of people on email threads against the information stored in their CRM.
- Salesforce: The Salesforce Add-on allows Gmail users to look up contacts, add new ones, and associate email threads with existing opportunities in Salesforce.
Gmail users will be able to install Add-ons via the G Suite Marketplace later this year.