The Irdeto Global Consumer Piracy Survey has found that 52% of individuals surveyed watch pirated video content.
Over 25,000 adults across 30 countries were questioned.
The survey also found that nearly half of pirates are willing to stop or watch less pirated video content.
“This willingness to change after learning the damage that piracy causes the media industry speaks to the huge impact that education could have on reducing the number of people who pirate video content,” said Irdeto.
The positive outcome of an industry-wide education initiative could have the most impact in Latin America and APAC.
- 59% of consumers who watch pirated content in Latin America and 55% in APAC stated they would watch less or stop watching pirated video content.
- Only 45% in Europe and 38% of respondents from the US said they would watch less or stop watching pirated content.
Additional findings from the survey include:
- An illegal vs. legal awareness gap: While consumers recognise that producing or sharing pirated video content is illegal (70%), far fewer people are aware that streaming or downloading is also against the law (59%).
- The Russian awareness outlier: 87% of Russian respondents do not think that producing or sharing pirated video content is illegal.
- Content availability impacting consumption: APAC (61%) and Latin America (70%) had the most consumers who admitted to watching pirated content. Europe (45%) and the US (32%) said they pirate the least.
- Consumer’s must-watch list: Movies that are currently showing in cinemas (27%) and TV series (21%) were the most popular types of pirated content.