Internet12.05.2017
Sponsored Messages for Alexa
VoiceLabs has developed an ad format which it believes consumers will understand and accept on voice assistant platforms.
The new ad format – Sponsored Messages – enables brands to reach consumers in their homes.
VoiceLabs said the sponsored messages will also help Alexa developers to invest in their applications.
Sponsored messages have been in the testing phase for the past few months, with positive consumer feedback and brand engagement lift, said the company.
“This is the first interactive audio advertising solution, where the consumer can ask for more information, add products to their Amazon cart, and give feedback to the advertiser,” said VoiceLabs.
Now read: Amazon launches free voice calls and messaging through Alexa
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