Google Attribution answers the question “Is my marketing working?”

Google has launched Google Attribution, a product aimed at answering the question: “Is my marketing working?”.

Google Attribution makes it possible for marketers to measure the impact of their marketing across devices and channels.

An online business can have numerous interactions with a single person – across display, video, search, social, and on a site or app.

“And all these moments take place on multiple devices, making them even harder to measure,” said Google.

Google Attribution takes data across Adwords, Analytics, and DoubleClick Search, analyses the performance, and sends the results to marketers.

“The end result is a complete view of your performance.”

Google Attribution is now in beta and will roll out to advertisers over the coming months.

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