The top websites which South Africans love

Effective Measure has released its website traffic statistics for May 2017, which show that News24 is the largest website in South Africa – hitting 6.5 million unique local browsers.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

Gumtree ranked second with 4.8 million local browsers, followed by TimesLive with 3.7 million.

The table below shows the top websites in South Africa, based on South African unique browsers. Only IAB-affiliated websites running Effective Measure’s tracking code are included.

A comprehensive look at SA’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Rank Website Unique SA Browsers Page Views
1 news24.com 6 516 384 75 295 101
2 gumtree.co.za 4 820 096 121 960 142
3 timeslive.co.za 3 746 920 22 840 059
4 iol.co.za 3 164 231 17 449 194
5 msn.com 2 885 778 46 906 583
6 ewn.co.za 2 489 236 14 311 552
7 autotrader.co.za 1 778 989 67 190 622
8 citizen.co.za 1 719 013 8 111 740
9 mybroadband.co.za 1 687 745 7 131 365
10 sowetanlive.co.za 1 671 634 15 490 613
11 enca.com 1 648 315 6 129 309
12 channel24.co.za 1 604 623 5 124 047
13 Cars.co.za 1 523 736 51 909 208
14 supersport.com 1 439 490 38 830 548
15 fin24.com 1 435 332 6 360 691

Top online publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Publishers
Rank Name Unique SA Browsers Page Views
1 24.com 16 798 568 411 350 058
2 Times Media LIVE 5 963 891 53 254 877
3 Caxton Digital 5 234 196 30 356 392
4 Kagiso Media Limited 4 924 142 84 779 256
5 Gumtree 4 820 096 121 960 142
6 Independent Online 3 704 547 21 288 316
7 365 Digital Media 3 231 422 17 296 143
8 DStv Digital Media 2 977 675 53 741 607
9 MyBroadband 2 553 490 9 707 018
10 Sabido 1 941 336 13 533 445

Top websites which South Africans visit

The lists above do not include popular international websites like Google and Facebook, and local websites which are not listed with Effective Measure.

SimilarWeb provides a “top sites ranking” for South Africa, which shows the most popular websites among local Internet users.

Most Popular Websites in SA
Rank Website Category
1 Google.co.za Search Engine
2 Facebook.com Social Network
3 Google.com Search Engine
4 Youtube.com TV and Video
5 Twitter.com Social Network
6 Yahoo.com News and Media
7 Wikipedia.org Encyclopedia
8 Fnb.co.za Banking
9 Xvideos.com Adult
10 News24.com News and Media
11 Gumtree.co.za Classifieds
12 Linkedin.com Social Network
13 Takealot.com Shopping
14 Instagram.com Social Network
15 Pornhub.com Adult
16 Absa.co.za Banking
17 Thepiratebay.org Music and Audio
18 Pinterest.com Social Network
19 Standardbank.co.za Banking
20 Live.com Email

Now read: Top technology and computing sites in South Africa

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The top websites which South Africans love