Most popular websites in South Africa

Effective Measure has released its website traffic statistics for June 2017, which show that News24 is the largest website in South Africa – with 6.4 million unique local browsers.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

The table below shows the top websites in SA, based on local unique browsers. Only IAB-affiliated websites running Effective Measure’s tracking code are included.

A comprehensive look at SA’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Websites Unique SA Browsers Page Views
news24.com 6 420 832 73 511 112
gumtree.co.za 5 131 043 123 305 325
timeslive.co.za 3 202 752 18 993 825
iol.co.za 2 785 234 15 874 879
ewn.co.za 2 604 496 17 213 876
msn.com 2 600 333 41 436 508
autotrader.co.za 1 779 948 64 135 518
enca.com 1 639 931 5 840 175
citizen.co.za 1 632 517 11 056 566
sport24.co.za 1 625 843 12 378 611
mybroadband.co.za 1 610 906 6 742 002
sowetanlive.co.za 1 472 743 14 397 865
Cars.co.za 1 449 483 49 670 164
dstv.com 1 412 407 13 361 092
fin24.com 1 387 727 5 999 880

Top online publishers

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Publishers
Publisher Unique SA Browsers Page Views
24.com 16 371 280 405 927 556
Times Media LIVE 5 487 011 49 014 601
Gumtree 5 131 043 123 305 325
Caxton Digital 4 947 518 32 200 461
Kagiso Media Limited 4 492 564 71 412 503
Primedia Broadcasting 3 388 187 20 115 741
Independent Online 3 242 612 19 509 478
DStv Digital Media 2 677 921 42 966 327
MyBroadband 2 240 482 8 826 180
Sabido 1 894 123 12 969 512
Auto Trader 1 848 198 76 354 679
Cars.co.za 1 449 483 49 670 164
Soccer-Laduma 1 386 934 37 533 468
Maroela Media 1 331 117 13 506 060
BBC Sites 1 226 723 11 733 919

Top websites which South Africans visit

The lists above do not include popular international websites like Google and Facebook.

SimilarWeb provides a “top sites ranking” for South Africa, which shows the most popular websites among local Internet users.

Most Popular Websites in SA
Rank Website Category
1 Google.co.za Search Engine
2 Facebook.com Social Network
3 Google.com Search Engine
4 Youtube.com TV and Video
5 Twitter.com Social Network
6 Yahoo.com News and Media
7 Wikipedia.org Encyclopedia
8 Fnb.co.za Banking
9 Gumtree.co.za Classifieds
10 News24.com News and Media
11 Xvideos.com Adult
12 Linkedin.com Social Network
13 Takealot.com Shopping
14 Instagram.com Social Network
15 Absa.co.za Banking
16 Pornhub.com Adult
17 Thepiratebay.org Music and Audio
18 Standardbank.co.za Banking
19 Pinterest.com Social Network
20 Live.com Email

Now read: Top 20 South African websites and online publishers

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Most popular websites in South Africa