STAGE360 Music launched on BBM Discover

Stream.Digital in partnership with Creative Media Works, operating as BBM Messenger, has launched STAGE360 Music in South Africa.

STAGE360 Music will sit as an icon within BBM Discover’s ecosystem, accompanying categories such as News, DiscoverTV, and Subscriptions.

The service will allow budding musicians to sign up, record a video of them performing, and upload it to the platform.

Matthew Talbot, CEO of Creative Media Works, said the launch comes at a time when the role of messaging platforms is set to grow exponentially.

“STAGE360 Music is an example of how we can give potential artists the tools to create a profile, share their music, and engage with their fans,” said Talbot.

Creative Media Works said STAGE360 is aimed at growing BBM Messenger’s active users – particularly within the young, urban demographic.

Now read: BBM launches DiscoverTV in South Africa

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STAGE360 Music launched on BBM Discover