Facebook is making Groups for Pages available around the world, which allows companies to create fan clubs and groups centered around their biggest fans.
“There are over 70 million Pages on Facebook so we hope this unlocks a lot of goodness,” said Chris Cox, chief product officer at Facebook.
Cox explained that the decision came out of a pattern of emergent behavior on Facebook that was new and interesting.
“Terri Rupar and Teddy Amenabar at The Washington Post started a group called PostThis, where reporters talk directly to the most avid fans of the paper,” Cox explained.
It was a digital version of letters to the editor, but with ongoing real-time discussions between journalists and fans.
“The fans loved it and we heard from the Post that it was a success, connecting the newsroom with their most avid readers, and their avid readers with each other,” Cox said.