World Wide Worx has released the results of its Social Media Landscape study, detailing its estimates of South Africans on social networks.
It reported that Facebook saw growth of 14% in South Africa during the past year. Over 16 million locals now use the platform – up from 14 million in 2016.
Taking into account that children under 13 are not allowed on Facebook, it means nearly half of South Africa’s eligible population is using the platform.
Instagram saw 9% growth in South Africa, with its local subscribers increasing from 3.5 million to 3.8 million. LinkedIn saw its local user base increasing from 5.5 million to 6.1 million.
World Wide Worx estimated the number of Twitter users in South Africa at 8 million – a 4% increase compared to last year.
Social media growth
This Social Media Landscape report is in its 7th year, with social networks showing strong growth in South Africa in recent years.
This is due to the proliferation of cheap smartphones, which typically run Android.
These phones give people with limited connectivity budgets the ability to go online and access services like Facebook, YouTube, and WhatsApp.
The graph below details the growth of Facebook, Twitter, LinkedIn, and Instagram in South Africa since 2010.