The websites which South Africans love the most

Effective Measure has released its website traffic statistics for September 2017, which show that News24 is the most popular website in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

News24 attracted 5.7 million unique South African browsers last month, edging out Gumtree – which had just under 5.6 million.

The table below shows the top websites, based on South African unique browsers. Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Website Unique SA Browsers Page Views
news24.com 5 739 005 63 273 584
gumtree.co.za 5 573 901 131 400 374
timeslive.co.za 3 411 354 19 541 433
iol.co.za 3 236 466 17 454 450
msn.com 2 858 035 42 801 148
ewn.co.za 2 544 276 15 731 286
dstv.com 1 879 813 18 162 185
mybroadband.co.za 1 874 416 7 480 219
autotrader.co.za 1 708 468 53 742 163
channel24.co.za 1 616 220 5 395 209

Top online publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Publisher Unique SA Browsers Page Views
24.com 14 553 813 350 461 248
Times Media LIVE 5 678 123 47 446 036
Gumtree 5 573 901 131 400 374
Caxton Digital 4 746 193 28 306 581
Kagiso Media Limited 4 335 789 60 239 418
Independent Online 3 610 523 20 387 789
DStv Digital Media 3 196 261 59 123 155
Primedia Broadcasting 3 038 741 17 895 100
MyBroadband 2 510 325 9 732 724
Sabido 1 800 190 11 415 232

Now read: South Africa’s top 10 technology websites in 2017

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The websites which South Africans love the most