How much South Africans spend shopping online

The 2017 MyBroadband Online Shopping Survey has revealed that Takelot is the best online shop in South Africa.

The survey was completed by 1,915 people, the majority of whom were IT professionals and tech-savvy individuals.

93.11% of respondents had purchased a product or service online in the past 12 months.

Takealot took first place in the “best online shop” and “spent most money” with categories.


The survey found that the majority of respondents spent an average of R0-R500 per month shopping online, while 18.17% of respondents spent R1,000-R2,000 per month.

The large majority of respondents said they preferred to pay with a credit or debit card, while 11.33% said EFT was their preferred payment method.

The tables below detail the results of the survey.

Average spend shopping online per month

Amount Respondents
R0-500 37.08%
R500 – R1,000 33.16%
R1,000 – R2,000 18.17%
R2,000 – R5,000 8.93%
R5,000 – R10,000 1.98%
R10,000+ 0.68%

Preferred payment method

Payment Method Respondents
Credit or Debit Card 73.16%
EFT 11.33%
PayPal 5.54%
Cash on Delivery 3.50%
eBucks 1.57%
Cryptocurrency 0.84%
Discovery Miles 0.63%
No answer 3.45%

Online shop with highest spend in 2017

Respondents were asked which store they had spent the most money with in 2017. Stores with less than 1% of the vote were omitted.

Online Shop Respondents
Takealot 54.73%
Evetech 2.98%
Makro 2.92%
Wootware 2.87%
Loot 2.66%
Raru 2.61%
Superbalist 2.45%
OneDayOnly 2.35%
Woolworths 2.30%
Zando 2.14%
Pick n Pay 1.98%
Rebel Tech 1.83%
Mr Price 1.72%
Spree 1.36%
NetFlorist 1.25%

Now read: Netflix sues Kodi-powered TV box maker

Latest news

Partner Content

Show comments


Share this article
How much South Africans spend shopping online