Effective Measure has released its website traffic statistics for October 2017, which show that News24 is the most popular website in South Africa.
Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.
News24 attracted 6.4 million unique South African browsers last month, edging out Gumtree – which had just over 5.6 million.
The table below shows the top websites, based on South African unique browsers. Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.
A comprehensive look at SA’s websites and their visitor numbers is available here: South African Internet Map.
| Biggest South African Websites | ||
| Website | Unique SA Browsers | Page Views |
| news24.com | 6 427 848 | 69 188 094 |
| gumtree.co.za | 5 625 408 | 142 531 859 |
| timeslive.co.za | 3 572 312 | 22 243 136 |
| iol.co.za | 3 197 326 | 17 881 458 |
| msn.com | 2 960 206 | 46 226 721 |
| ewn.co.za | 2 784 210 | 18 128 860 |
| mybroadband.co.za | 2 028 006 | 8 318 260 |
| dstv.com | 1 969 807 | 20 281 893 |
| autotrader.co.za | 1 830 775 | 57 651 723 |
| netwerk24.com | 1 761 749 | 14 701 046 |
Top online publishers
Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.
The table below shows the top online publishers in South Africa, ranked according to local readership.
| Biggest South African Online Publishers | ||
| Publisher | Unique SA Browsers | Page Views |
| 24.com | 15 067 670 | 370 833 803 |
| Tiso Blackstar Group | 5 639 521 | 50 046 046 |
| Gumtree | 5 625 408 | 142 531 859 |
| Caxton Digital | 4 831 723 | 30 653 208 |
| Kagiso Media Limited | 3 720 926 | 50 147 908 |
| Independent Online | 3 621 525 | 21 349 358 |
| Primedia Broadcasting | 3 336 827 | 20 518 695 |
| DStv Digital Media | 3 181 742 | 59 991 459 |
| MyBroadband | 2 846 807 | 11 300 902 |
| Sabido | 1 973 150 | 12 871 302 |
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