Instagram has introduced the ability to follow hashtags.
Using hashtags is a popular way for people to tag their photos and videos, and make it possible for users to discover specific content.
Following a hashtag on Instagram is similar to following a friend.
- Users search for a topic they’re interested in or tap a hashtag from a post.
- When they find a hashtag they like, they can open the hashtag page and tap on the follow button.
- Top posts from that hashtag are now in their feed.