The websites which rule South Africa’s Internet

Effective Measure has released its website traffic statistics for December 2017, which show that News24 is the most popular website in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

December is usually a time when website traffic drops significantly, as many people are on vacation and break their usual Internet usage patterns.

December 2017 was still a busy time for many South African news websites, however, due to the interest in the ANC presidential elections.

News24 attracted 6.3 million unique South African browsers last month, with TimesLive notching up 3.3 million browsers, IOL 3.2 million, and EWN 3 million.

The table below shows the top websites, based on South African unique browsers. Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

Biggest Websites in South Africa
Website Unique SA Browsers Page Views
news24.com 6,319,651 68,186,476
gumtree.co.za 5,123,786 121,422,887
timeslive.co.za 3,289,503 19,077,212
iol.co.za 3,245,126 16,353,395
ewn.co.za 3,057,877 20,828,067
Vodafone live portal 3,053,921 18,309,845
msn.com 2,091,401 30,964,801
enca.com 2,000,615 7,285,757
mybroadband.co.za 1,727,320 6,570,349
fin24.com 1,709,815 6,819,188

Biggest websites per category

Effective Measure also lists the biggest websites per category, with the most popular categories listed below.

Biggest News Websites
Website Unique SA Browsers Page Views
news24.com 6,319,651 68,186,476
timeslive.co.za 3,289,503 19,077,212
iol.co.za 3,245,125 16,353,386
ewn.co.za 3,057,877 20,828,067
enca.com 2,000,615 7,285,757
Biggest Business Websites
Website Unique SA Browsers Page Views
Fin24 1,709,815 6,819,188
BusinessTech.co.za 1,015,201 2,534,780
businesslive.co.za 929,554 4,279,381
moneyweb.co.za 753,666 4,383,884
iol.co.za – Business Report 642,911 1,273,232
Biggest Tech Websites
Website Unique SA Browsers Page Views
mybroadband.co.za 1,727,320 6,570,349
gumtree.co.za – Electronics 534,117 5,480,379
Fin24 Tech 123,643 227,613
itweb.co.za 114,705 278,323
techcentral.co.za 80,129 162,704
Biggest Sports Websites
Website Unique SA Browsers Page Views
soccerladuma.co.za 1,389,235 25,493,555
sport24 1,241,596 8,225,984
supersport.com 918,694 31,329,328
Kick Off South Africa 506,992 6,873,750
News24 App – Sport24 424,962 11,773,998

Most popular websites

While Effective Measure provides a good overview of the most popular South African websites, it does not list international websites.

Alexa and SimilarWeb provide an estimate of the most popular websites per country, but this is not based on definitive measurements as with Effective Measure.

Most Popular Websites in South Africa
Rank Alexa SimilarWeb
1 Google.co.za Google.co.za
2 Google.com Facebook.com
3 Youtube.com Google.com
4 Facebook.com Youtube.com
5 Yahoo.com Xvideos.com
6 Gumtree.com Twitter.com
7 FNB.co.za Googleweblight.com
8 Wikipedia.org Pornhub.com
9 Thepiratebay.org Vodacom.co.za
10 Takealot.com Tubidy.mobi

Now read: The websites which South Africans love the most

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The websites which rule South Africa’s Internet