Thank you for the traffic, Zuma

February is typically a month where websites have lower traffic stats, as there are fewer days to attract an audience.

Effective Measure’s statistics for February 2018 showed this year was different, however, and local websites recorded far higher traffic levels than last year.

The reason for this was the political developments surrounding former president Jacob Zuma.

February was packed with important events, which included the resignation of Zuma, the State of the Nation Address, and the budget speech.

And just before the month ended, there was a big cabinet reshuffle – with a new deputy president and a new finance minister.

The Internet is now the main source of news for connected South Africans, and the traffic levels of the country’s top sites reflect this.

Biggest Websites in South Africa

The table below shows the top local websites in February 2018, based on South African unique browsers.

Biggest Websites in South Africa
Website Unique SA Browsers Page Views
news24.com 7 055 084 81 486 555
gumtree.co.za 5 696 933 145 944 918
iol.co.za 3 853 266 20 820 241
ewn.co.za 3 685 278 28 040 152
timeslive.co.za 3 583 408 21 867 096
msn.com 2 899 539 44 014 406
enca.com 2 423 027 10 160 113
Vodacom Vlive 2 358 523 15 152 749
fin24.com 2 321 476 8 859 491
mybroadband.co.za 2 073 001 7 847 814
thesouthafrican.com 2 040 603 7 996 530
autotrader.co.za 1 908 454 57 702 212
dstv.com 1 829 120 23 689 339
sowetanlive.co.za 1 796 394 16 354 320
huffingtonpost.co.za 1 673 118 6 697 753
BusinessTech.co.za 1 537 686 4 422 147
citizen.co.za 1 517 728 8 816 367
soccerladuma.co.za 1 482 260 29 133 833
sport24.co.za 1 477 642 10 514 885
Cars.co.za 1 469 617 55 428 483

Top online publishers in South Africa

The table below details the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Publisher Unique SA Browsers Page Views
24.com 15 160 729 440 301 420
Gumtree 5 696 933 145 944 918
Tiso Blackstar Group 5 451 074 46 489 783
Caxton Digital 4 606 426 27 548 087
Independent Online 4 182 383 24 137 002
Primedia Broadcasting 4 179 229 30 227 414
Kagiso Media Limited 3 717 705 47 666 471
MyBroadband 3 123 105 12 306 638
DStv Digital Media 2 955 498 70 486 676
Sabido 2 633 622 19 598 137

Now read: The websites which rule South Africa’s Internet

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Thank you for the traffic, Zuma