South Africa’s Top 20 websites

Effective Measure has released its website traffic statistics for March 2018, which show that News24 is the most popular website in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

News24 attracted 6.2 million unique South African browsers last month, with Gumtree notching up 5.6 million browsers, and TimesLive 3.9 million.

Effective Measure also provides category statistics, which provide rankings for websites in different market segments.

The tables below show the website rankings, based on South African unique browsers.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

Biggest Websites in South Africa
Website Unique SA Browsers Page Views
News24 6 166 741 62 858 399
Gumtree 5 593 687 143 527 776
Timeslive 3 935 629 20 484 862
IOL 3 739 980 19 365 476
EWN 3 526 706 24 879 097
MSN 2 952 792 42 448 027
Vodacom Vlive 2 562 928 16 598 663
ENCA 2 351 286 9 369 314
Sport24 2 202 889 18 626 586
MyBroadband 2 112 026 7 932 118
Thesouthafrican 1 999 368 7 181 803
Autotrader 1 898 020 60 224 787
DStv 1 877 397 27 569 013
BusinessTech 1 830 938 5 276 999
huffingtonpost.co.za 1 764 105 6 693 165
Sowetanlive 1 746 721 14 867 105
Fin24 1 721 185 5 970 652
Citizen 1 659 303 8 756 667
Cars 1 484 482 58 642 034
Soccerladuma 1 476 646 28 771 843
Biggest Technology Websites in South Africa
Website Unique SA Browsers Page Views
MyBroadband 2 112 026 7 932 118
Gumtree 517 917 5 241 207
ITWeb 136 772 398 707
Techcentral 88 894 188 758
TimesLive 59 360 78 226
Vodacom 54 899 118 538
Fin24 Tech 40 545 56 213
Htxt 28 910 45 862
Memeburn 23 037 33 943
MyGaming 15 159 24 520
Biggest Business Websites in South Africa
Website Unique SA Browsers Page Views
BusinessTech 1 830 938 5 276 999
Fin24 1 721 185 5 970 652
Businessinsider 1 119 397 2 992 584
BusinessLive 1 039 276 4 348 064
IOL – Business Report 853 131 1 716 279
Moneyweb 619 119 3 665 792
Yellowpages 607 088 1 547 490
News24 App – Fin24 496 361 9 792 603
MSN – Money 403 385 1 805 277
Biznews 349 840 946 006

Now read: Thank you for the traffic, Zuma

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South Africa’s Top 20 websites