Top SA websites: News24 continues its dominance

Effective Measure has released their latest website statistics, revealing that News24 continues it dominance in the local online environment.

The local elections held in May 2011 boosted most local news websites’ traffic, and News24 attracted just over 2 million unique South African visitors and served over 35 million pages to these visitors.

News24’s election map – which updated South Africans on the election results as they became available – was a popular destination during the local elections and hence contributed to News24’s strong performance.

South Africa’s other large news websites, IOL and TimesLive, also performed well in May, ranking at number three and five respectively on SA statistics.

Top websites in South Africa

Effective Measure ranks local websites on two main sets of criteria – African (South African) and World Wide traffic.

The following table ranks South Africa’s top websites according to worldwide traffic.

Top SA Websites: Total Unique Visitors
Rank Name Unique Browsers Page Views
1 News24 2,842,578 42,375,139
2 IOL 1,790,456 20,737,185
3 Howzit MSN 1,770,354 25,131,968
4 BBC 1,529,633 15,316,423
5 TimesLive 1,280,065 8,878,840
6 MyBroadband 949,899 5,877,904
7 Supersport 885,545 14,799,944
8 Junkmail 860,961 17,003,463
9 PlanetF1 792,812 8,006,729
10 Webmail 788,459 30,643,197

The table below ranks South Africa’s largest websites according to African (South African) traffic.

Top SA Websites: South African Unique Visitors
Rank Name Unique Browsers Page Views
1 News24 2000079 35526648
2 Howzit MSN 1547395 22790871
3 IOL 892051 16029328
4 Webmail 658176 27025328
5 TimesLive 639050 6435257
6 Junkmail 637824 14320337
7 MWEB 637188 13482704
8 Supersport 505342 10983829
9 Sport24 498802 4322070
10 MyBroadband 492318 4573343

Biggest websites per section

One of the services offered by Effective Measure is the ability to rank websites according to category or section.

This means that interested parties can easily see how websites compare in different categories, such as business, news or information technology.

According to the May 2011 Effective Measure statistics (SA visitors) the following websites are the largest per category:

  • All categories: News24
  • Business & Finance: Fin24
  • Employment: CareerJunction
  • Information Technology: MyBroadband
  • Marketing: Bizcommunity
  • Member Communities: MyBroadband forums
  • Mobile: Supersport Mobile
  • News (English): News24
  • Online Retail & Classifieds: Junkmail
  • Sport: Supersport

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Top SA websites: News24 continues its dominance