Effective Measure has released their latest website statistics, revealing that News24 continues it dominance in the local online environment.
The local elections held in May 2011 boosted most local news websites’ traffic, and News24 attracted just over 2 million unique South African visitors and served over 35 million pages to these visitors.
News24’s election map – which updated South Africans on the election results as they became available – was a popular destination during the local elections and hence contributed to News24’s strong performance.
South Africa’s other large news websites, IOL and TimesLive, also performed well in May, ranking at number three and five respectively on SA statistics.
Top websites in South Africa
Effective Measure ranks local websites on two main sets of criteria – African (South African) and World Wide traffic.
The following table ranks South Africa’s top websites according to worldwide traffic.
| Top SA Websites: Total Unique Visitors | |||
| Rank | Name | Unique Browsers | Page Views |
| 1 | News24 | 2,842,578 | 42,375,139 |
| 2 | IOL | 1,790,456 | 20,737,185 |
| 3 | Howzit MSN | 1,770,354 | 25,131,968 |
| 4 | BBC | 1,529,633 | 15,316,423 |
| 5 | TimesLive | 1,280,065 | 8,878,840 |
| 6 | MyBroadband | 949,899 | 5,877,904 |
| 7 | Supersport | 885,545 | 14,799,944 |
| 8 | Junkmail | 860,961 | 17,003,463 |
| 9 | PlanetF1 | 792,812 | 8,006,729 |
| 10 | Webmail | 788,459 | 30,643,197 |
The table below ranks South Africa’s largest websites according to African (South African) traffic.
| Top SA Websites: South African Unique Visitors | |||
| Rank | Name | Unique Browsers | Page Views |
| 1 | News24 | 2000079 | 35526648 |
| 2 | Howzit MSN | 1547395 | 22790871 |
| 3 | IOL | 892051 | 16029328 |
| 4 | Webmail | 658176 | 27025328 |
| 5 | TimesLive | 639050 | 6435257 |
| 6 | Junkmail | 637824 | 14320337 |
| 7 | MWEB | 637188 | 13482704 |
| 8 | Supersport | 505342 | 10983829 |
| 9 | Sport24 | 498802 | 4322070 |
| 10 | MyBroadband | 492318 | 4573343 |
Biggest websites per section
One of the services offered by Effective Measure is the ability to rank websites according to category or section.
This means that interested parties can easily see how websites compare in different categories, such as business, news or information technology.
According to the May 2011 Effective Measure statistics (SA visitors) the following websites are the largest per category:
- All categories: News24
- Business & Finance: Fin24
- Employment: CareerJunction
- Information Technology: MyBroadband
- Marketing: Bizcommunity
- Member Communities: MyBroadband forums
- Mobile: Supersport Mobile
- News (English): News24
- Online Retail & Classifieds: Junkmail
- Sport: Supersport
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