Top Websites – New number 1 in South Africa

Effective Measure has released its website traffic statistics for April 2018, which show that Gumtree has replaced News24 as the largest website in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

According to the latest statistics, Gumtree attracted 5.3 million unique South African browsers in April, with News24 second with 5.1 million, and TimesLive third with 4.2 million.

Top websites

The table below shows the top websites in South Africa, based on South African unique browsers.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Website Unique SA Browsers Page Views
gumtree.co.za 5 257 828 135 189 648
news24.com 5 095 139 49 473 930
timeslive.co.za 4 216 349 23 109 497
iol.co.za 3 587 421 18 282 106
ewn.co.za 3 193 877 19 089 168
msn.com 2 752 281 40 267 873
enca.com 2 330 936 8 736 073
Vodacom Vlive 2 273 615 16 412 539
citizen.co.za 2 239 995 12 521 300
mybroadband.co.za 2 024 750 7 573 410
sowetanlive.co.za 1 962 687 15 047 611
dstv.com 1 917 844 29 074 051
thesouthafrican.com 1 901 188 7 307 655
fin24.com 1 799 220 6 049 485
autotrader.co.za 1 760 599 59 165 952
sport24.co.za 1 648 677 11 346 278
channel24.co.za 1 648 025 5 289 055
businessinsider.co.za 1 523 398 5 570 930
BusinessTech.co.za 1 504 104 4 485 567
huffingtonpost.co.za 1 459 468 4 370 679

Top publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Publisher Unique SA Browsers Page Views
24.com 13 474 934 364 785 606
Tiso Blackstar Group 6 182 314 46 341 499
Caxton Digital 5 288 723 33 746 222
Gumtree 5 257 828 135 189 648
Independent Online 3 934 649 21 537 102
Primedia Broadcasting 3 676 166 21 064 021
Kagiso Media Limited 3 526 517 43 543 186
DStv Digital Media 3 225 900 88 342 231
MyBroadband 3 055 708 12 079 647
Sabido 2 553 016 16 986 954
Vodacom 2 449 630 17 198 581
TheSouthAfrican.com 1 901 188 7 307 655
Auto Trader 1 829 113 68 696 395
Soccer-Laduma 1 438 173 29 611 348
Cars.co.za 1 390 880 57 195 163
TripAdvisor 1 227 857 4 247 835
BBC Sites 1 179 214 12 693 866
Maroela Media 1 023 832 13 614 292
Mail & Guardian Online 1 020 223 2 732 710

Now read: Top 10 South African online publishers and websites

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Top Websites – New number 1 in South Africa