Instagram is getting ready to launch hour-long videos on the platform, The Wall Street Journal reported.
Citing people familiar with the matter, the report stated that the social network will focus on vertical video. However, it also said the plans are tentative and subject to change.
According to the report, Instagram’s owners Facebook were recently in discussions with content creators and publishers about making long-form video for Instagram.
It also highlighted that talk about enabling long-form video comes two years after Instagram Stories launched on the platform.
Stories lets you share photos and short videos of up to 15 seconds, and has grown to be one of Instagram’s most popular and fastest-growing features.