Here is who dominates South Africa’s online news

Narratiive, formerly known as Effective Measure, has released its website traffic statistics for June 2018, which show that 24.com continues to dominate the South African online general news space.

Narratiive is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

According to the statistics, News24 is the largest South African website – with 5.6 million unique browsers.

Gumtree was ranked second with 4.9 million unique SA browsers, followed by TimesLive with 3.5 million browsers.


Top sites

The table below shows the top websites in South Africa. Only IAB-affiliated websites running Effective Measure’s tracking code were included.

Biggest Websites in South Africa
Website Category Unique SA Browsers Page Views
news24.com General News 5 554 228 56 509 604
gumtree.co.za Classifieds 4 911 452 124 965 453
timeslive.co.za General News 3 463 450 18 510 373
iol.co.za General News 3 450 468 18 072 773
ewn.co.za General News 2 829 003 15 787 663
Vodacom Vlive Vodacom Portal 2 624 545 17 564 899
msn.com General News 2 598 110 37 040 779
thesouthafrican.com General News 2 257 828 10 033 128
sport24.co.za Sports News 2 064 629 14 034 222
enca.com General News 2 021 373 6 725 831
dstv.com DStv Portal 1 901 369 32 447 492
mybroadband.co.za Technology News 1 868 812 7 251 657
citizen.co.za General News 1 802 254 10 513 438
sowetanlive.co.za General News 1 769 618 13 658 186
soccerladuma.co.za Sports News 1 731 989 36 460 929
autotrader.co.za Classifieds 1 728 634 56 735 550
fin24.com Business News 1 704 670 5 708 395
channel24.co.za Entertainment News 1 664 596 5 856 610
huffingtonpost.co.za General News 1 636 364 5 112 383
BusinessTech.co.za Business News 1 575 064 4 561 483
Cars.co.za Classifieds 1 509 182 59 253 191
businessinsider.co.za Business News 1 439 095 5 253 745
supersport.com Sports News 1 194 908 39 037 528
netwerk24.com General News 1 128 705 10 038 451
TripAdvisor Classifieds 1 113 731 3 829 903
maroelamedia.co.za General News 1 075 242 14 904 912
BBC Sites General News 1 037 753 9 333 120
Health24.com Health News 1 015 689 2 289 444

Top online publishers

Narratiive also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Publisher Unique SA Browsers Page Views
24.com 13 828 329 380 320 862
Tiso Blackstar Group 5 242 500 40 379 783
Gumtree 4 911 452 124 965 453
Caxton Digital 4 822 959 32 664 291
Independent Online 3 886 424 22 723 660
Kagiso Media Limited 3 477 089 40 997 319
Primedia Broadcasting 3 463 290 18 324 971
DStv Digital Media 2 983 536 71 691 208
MyBroadband 2 961 625 11 831 928
Vodacom 2 771 659 18 272 601
TheSouthAfrican.com 2 257 828 10 033 128
Sabido 2 200 739 12 295 006
Auto Trader 1 791 025 65 004 471
Soccer-Laduma 1 732 238 36 463 267
Cars.co.za 1 509 182 59 253 191
TripAdvisor 1 113 731 3 829 903
Maroela Media 1 075 242 14 904 912
BBC Sites 1 037 763 9 333 139

Now read: South Africa’s Top 20 websites

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Here is who dominates South Africa’s online news