The 27 South African websites with over 1 million browsers per month

Narratiive has released its website traffic statistics for July 2018, which show that News24 remained at the top spot of the South African online publisher rankings.

Narratiive, formerly known as Effective Measure, is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

According to the statistics, News24 is the largest South African website – with 5.6 million unique browsers.

Gumtree was ranked second with 5.0 million unique SA browsers, followed by IOL with 3.8 million browsers.

One of the biggest losers over the last year has been MSN, which dropped from 5th in 2017 to 10th in the latest rankings.

MSN is the default home page for Internet Explorer users, and the decline may be linked to the loss of market share by the Microsoft browser.

The statistics further revealed that Business Insider South Africa retained the top spot in the business category, followed closely by BusinessTech and Fin24.


Top sites

The table below shows the top websites in South Africa, based on South African unique browsers.

Only IAB-affiliated websites running Narratiive’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Website Unique SA Browsers Page Views
news24.com 5,573,422 54,270,561
gumtree.co.za 5,039,133 129,268,255
iol.co.za 3,83,8710 20,310,932
timeslive.co.za 3,624,956 19,313,486
ewn.co.za 2,831,515 16,262,889
citizen.co.za 2,717,837 21,435,414
Vodacom Vlive 2,657,993 19,323,675
thesouthafrican.com 2,567,802 11,418,479
dstv.com 2,325,143 33,749,005
msn.com 2,059,140 29,212,145
mybroadband.co.za 2,031,923 7,585,063
sowetanlive.co.za 1,996,565 16,143,173
enca.com 1,804,248 5,891,441
autotrader.co.za 1,784,804 64,735,751
sport24.co.za 1,776,538 11,635,312
soccerladuma.co.za 1,668,683 36,689,023
Cars.co.za 1,573,990 54,145,634
businessinsider.co.za 1,540,007 6,049,324
channel24.co.za 1,450,318 4,949,094
BusinessTech.co.za 1,367,279 4,030,485
fin24.com 1,366,548 4,918,219
BBC Sites 1,218,563 9,753,709
TripAdvisor 1,183,931 4,021,309
netwerk24.com 1,104,022 9,473,083
maroelamedia.co.za 1,098,718 14,649,754
Health24.com 1,097,240 2,357,424
supersport.com 1,033,166 22,199,415

Now read: Top 10 South African online publishers and websites

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The 27 South African websites with over 1 million browsers per month