Best online store in South Africa

The 2018 MyBroadband Online Shopping Survey has revealed that Takealot is by far the most popular online store in South Africa.

The survey was taken by 1,268 tech-savvy South Africans, many of whom are MyBroadband readers and forum members.

Results from the survey show that 75% of survey participants have shopped on Takealot in 2018, dwarfing its competitors.

The table below shows the results of the question “Which online stores have you bought from in 2018?”

Online stores with a low percentage of results were omitted from the table, while multiple selections were allowed.


Which online stores have you bought from in 2018

Most Popular Online Store
Online Store Percentage of Respondents
Takealot 75%
Loot 24%
Makro 22%
Superbalist 19%
One Day Only 18%
Spree 18%
Zando 17%
Woolworths 15%
Raru 13%
NetFlorist 12%
Mr Price 11%
Pick n Pay 9%
Evetech 8%
Wootware 8%
Yuppiechef 8%
Incredible Connection 7%
Dion Wired 5%
iStore 5%

Best store

Survey participants were also asked “Which online store would you vote as the best overall in South Africa?”

The table below shows the results of the survey answers.

Online stores with a low percentage of results were omitted from the table, and only single selections were allowed.

Best Online Store
Online Store Percentage of Respondents
Takealot 45%
Superbalist 6%
Loot 6%
Raru 5%
Spree 4%
Wootware 4%

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Best online store in South Africa