Top websites in South Africa for June 2011

In February 2011 the Digital Media and Marketing Association (DMMA) announced that it had appointed Effective Measure as their new measurement vendor.

Effective Measure was selected for their ability to provide the South African market with an accurate, efficient and cost effective audience measurement service and media planning tool.

Effective Measure officially replaced Nielsen Online in April 2011, and the company warned online publishers beforehand that they should expect a decline in unique monthly visitors because of the more rigorous tracking methodology.

As predicted, unique visitor numbers declined for most websites in South Africa with the new measuring system, but it did not significantly change the list of top South African websites.

News24 continues to dominate the South African Internet publishing market, with MSN and IOL also maintaining their prominent showing as top local websites.

The following table lists the Top 10 websites according to South African traffic for the latest (June 2011) Effective Measure statistics:

Worldwide Stats

When looking at worldwide statistics three websites appear in the top 10 list which are not present in the local top 10: BBC, Supersport and Mail & Guardian.  These websites essentially replaced MWEB, Sport24 and PrivateProperty.

While total (aka worldwide) website traffic is seldom used by media planners representing South African brands, it is a good measure to establish the total following and search engine relevance of a website.

The following table provides an overview of the top 10 South African websites according to worldwide traffic: