South African websites with more than 1 million visitors

Narratiive has released its website traffic statistics for December 2018, which show that News24 is the largest South African website.

Narratiive, formerly known as Effective Measure, is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

According to the statistics, News24 is the largest South African website – with 5.3 million unique browsers.

Gumtree was ranked second with 4.3 million unique SA browsers, followed by IOL with 3.8 million browsers.

Website traffic in December is lower than usual because of the holiday season when less people access the Internet from work.


Top South African websites

The table below shows the top websites in South Africa, based on unique South African browsers.

Only IAB-affiliated websites running Narratiive’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Top South African Websites
Publication Unique Browsers Page Views
news24.com 5,260,791 49,631,459
gumtree.co.za 4,255,511 95,203,521
iol.co.za 3,772,484 20,453,817
timeslive.co.za 3,636,387 19,041,754
ewn.co.za 3,126,793 16,787,710
citizen.co.za 2,899,066 14,814,904
Vodacom Vlive 2,613,072 41,188,637
BBC Sites 2,368,163 8,947,039
mybroadband.co.za 2,269,949 8,162,753
thesouthafrican.com 2,265,665 8,101,330
channel24.co.za 2,113,130 6,525,054
msn.com 2,080,081 22,244,966
businessinsider.co.za 1,920,967 7,553,835
dstv.com 1,807,365 27,952,548
sowetanlive.co.za 1,782,080 11,339,543
soccerladuma.co.za 1,509,364 20,117,779
BusinessTech.co.za 1,490,589 3,840,368
TripAdvisor 1,421,278 4,302,810
fin24.com 1,415,381 4,907,124
sport24.co.za 1,255,823 7,609,508
clicks.co.za 1,250,795 9,328,598
enca.com 1,186,549 3,761,893
Health24.com 1,179,810 2,394,788
Cars.co.za 1,165,605 44,236,297
netwerk24.com 1,128,840 8,808,539
maroelamedia.co.za 1,054,558 12,390,439
autotrader.co.za 1,026,214 55,101,826

Most popular websites among South Africans

The sites listed in the table above are only IAB-affiliated websites and exclude international sites, and many local ecommerce and company sites.

To get an overview of the most popular websites visited by South African Internet users, Alexa can be used.

It should be noted that Alexa’s data is not as accurate as Narratiive, however.

The reason is simple – Narratiive uses tracking code to measure website visitors, while Alexa relies on panel-based data from its toolbar users to rank websites.

Top Websites South Africans Visit
Rank Website
1 Google.com
2 Youtube.com
3 Google.co.za
4 Facebook.com
5 Yahoo.com
6 Fnb.co.za
7 Gumtree.co.za
8 Wikipedia.org
9 Takealot.com
10 Dstv.com
11 Yts.am
12 Netflix.com
13 Fakaza.com
14 News24.com
15 Pornhub.com
16 Thepiratebay.org
17 Twitter.com
18 Live.com
19 Bodelen.com
20 Property24.com

South Africa Online

Narratiive also provided an overview of the online behaviour in South Africa based on its December 2018 statistics.


Now read: This is what South Africa’s oldest websites looked like 20 years ago

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South African websites with more than 1 million visitors