The 2-million club

Narratiive has released its website traffic statistics for May 2019, which show that there are 15 South African websites that received over two million unique browsers last month.

Narratiive is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for South Africa’s top websites.

News24 is the largest website in South Africa with 7.8 million unique monthly browsers, followed by TimesLive with 5.8 million and The South African with 4.9 million.

News24’s record traffic was due to the 2019 national and provincial elections, which it covered extensively.

“News24’s extensive coverage and live results maps attracted over 2.16 million unique browsers across its app, mobile web, and desktop platforms on 9 May,” said Media24.

“Over 48 million combined page views were recorded on 8 and 9 May, while the News24 live results maps had over 15 million page views during the course of election week.”

Biggest websites in South Africa

The table below shows the top websites in South Africa, based on South African unique browsers.

Only IAB-affiliated websites running Narratiive’s tracking code are included in the table.

Biggest South African Websites
Website Unique SA Browsers Page Views
news24.com 7,782,851 130,252,370
timeslive.co.za 5,843,953 27,556,331
thesouthafrican.com 4,876,218 13,294,589
ewn.co.za 4,700,863 22,905,995
citizen.co.za 4,387,829 21,112,461
gumtree.co.za 4,331,897 89,676,354
iol.co.za 3,724,498 22,012,371
sowetanlive.co.za 3,540,221 19,332,699
BBC Sites 3,430,001 10,770,046
BusinessTech.co.za 3,358,993 7,390,209
businessinsider.co.za 2,903,984 10,994,975
msn.com 2,781,513 34,075,501
enca.com 2,742,142 9,647,281
mybroadband.co.za 2,533,572 8,030,569
soccerladuma.co.za 2,023,867 30,145,600

Top online publishers in South Africa

Narratiive also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Publisher Unique Browsers Page Views
24.com 18,330,845 571,191,824
Vodacom 16,056,319 44,355,163
Tiso Blackstar Group 9,913,686 57,172,116
Caxton Digital 9,206,624 44,786,414
Primedia Broadcasting 5,508,041 25,954,914
MyBroadband 5,266,258 15,429,451
TheSouthAfrican.com 4,872,385 13,294,589
Independent Online 4,356,201 27,422,406
Gumtree 4,331,897 89,676,354
BBC Sites 3,429,052 10,782,309
MediaMark 2,870,975 34,496,647
Sabido 2,861,697 13,270,107
DStv Digital Media 2,044,240 14,898,498
Cars.co.za 1,910,123 62,753,318

Now read: MyBroadband Business – Next-generation marketing for South African ICT companies

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The 2-million club