Many online publications in South Africa have seen a dramatic increase in readership as people look for reliable news about the coronavirus outbreak.
This is according to the latest figures from Narratiive, the official traffic measurement partner of the IAB South Africa.
Narratiive showed there has been a 32% increase in unique browsers and 26% increase in page views of prominent publishers since the coronavirus outbreak started.
This, the company said, illustrates the importance of domestic publishers in times of crisis as they are the main trusted source of news.
“People, in general, move away from obtaining the latest facts on breaking news from social channels and instead rely on their local domestic publishers,” said Greg Mason, Narratiive’s regional lead for Sub-Saharan Africa.
“Social media becomes peoples’ crutch and support structure, while domestic publishers become their trusted source of news.”
Mason also urged companies to support publishers during this time. “Companies should rally behind local publishers and support the fantastic work they are doing,” he said.
The chart below shows the publisher traffic growth over the past few weeks.
Top publications in South Africa
In March, News24 was the top publisher with over 12 million unique browsers and 135 million page views. Other top performers included IOL, TimesLive, and BusinessTech.
The tables below show the readership of top South African publications during March 2020.
|Top Publications in South Africa|
|Website||Readers (Unique Browsers)||Page Views|
|News24||12.1 million||135 million|
|IOL||7.7 million||38 million|
|TimesLive||7.4 million||38 million|
|BusinessTech||5.6 million||15 million|
|TheSouthAfrican||5.1 million||17 million|
|Fin24||4.6 million||16 million|
|Citizen||4.6 million||17 million|
|EWN||4.6 million||21 million|
|BusinessInsider||4.6 million||21 million|
|SowetanLive||3.8 million||17 million|
|MSN||3.5 million||37 million|
|MyBroadband||3.2 million||10 million|
|Daily Maverick||3.0 million||10 million|
|Health24||2.8 million||7 million|
|Top Online Publishers in South Africa|
|Publisher||Readers (Unique Browsers)||Page Views|
|24.com||25.7 million||576 million|
|Arena Holdings||13.4 million||72 million|
|Caxton Digital||11.2 million||47 million|
|Independent Online||8.8 million||47 million|
|MyBroadband||7.8 million||26 million|
|Primedia Broadcasting||7.2 million||28 million|
|The South African||5.1 million||17 million|
|MediaMark||3.6 million||37 million|
|The Daily Maverick||3.0 million||10 million|
|Sabido||2.7 million||9 million|
|BBC||2.4 million||14 million|
|AME||2.4 million||11 million|
|Maroela Media||2.4 million||3 million|
|Kagiso Media Limited||2.1 million||6 million|
|SABC||2.0 million||6 million|