Online traffic to Google’s nascent social network rocketed 1,269 percent on Wednesday, a day after the Internet titan removed the need to be invited in order to join, according to Hitwise research director Heather Dougherty.
The number of visits to Google+ tallied nearly 15 million for the week in a leap from the approximately 1.1 million logged in the prior week, Hitwise analysts concluded.
The Hitwise data did not include traffic from mobile gadgets.
“In just one week, Google+ went from ranking as 54th most visited site in our Social Networking and Forums category to 8th place,” Dougherty said in a blog post.
Google on Sept. 20th opened google.com/+ to the public as it ramped up its challenge to leading social network Facebook.
The announcement came as part of a list of improvements Google is making to the social network it launched in an invitation-only test format on June 28.
Zynga on Monday added its most popular title — CityVille — to games that can be played at the Google+.
“It’s no secret we’re big fans of Google+ here at Zynga,” the San Francisco-based startup said in a blog post.
“Last month we announced that we partnered with Google to bring Zynga Poker to Google+, and today we’re excited to add CityVille+ to the new game platform,” the message continued.
In August, Google+ opened a gaming zone at the fast-growing social network vying with Facebook to be the hub for people’s online lives.
Along with global game sensation Angry Birds, the initial array of offerings available at Google+ included Bejeweled Blitz, Zynga Poker, and Dragon Age Legends.