South Africa’s biggest online publishers, and the websites they own

South Africa has five online publishers which have a readership of over 5 million unique browsers per month –, Arena Holdings, MyBroadband Media, Independent Online, and Caxton.

This was revealed in Narratiive’s February 2021 website traffic report for South Africa.

Narratiive is the official traffic measurement partner of the IAB South Africa and provides accurate traffic statistics for South Africa’s top websites.

The report showed that News24 is South Africa’s top online publication with a readership of 12 million unique browsers.

It is followed by TimesLive on 6.9 million, IOL on 6.0 million, and BusinessTech on 5.9 million.

Shifting the focus to online publishers, dominates the South African market with a readership of 18.5 million unique browsers. owns numerous prominent publications, including News24, BusinessInsider, Netwerk24, and SoccerLaduma.

Arena Holdings, which owns TimesLive, SowetanLive, and BusinessLive, ranked second with 11.4 million unique browsers.

MyBroadband Media, which owns MyBroadband, BusinessTech, and TopAuto, was third with 7.17 million browsers.

The top five was completed by Independent Online with 6.7 million browsers and Caxton on 6.0 million.

The table below shows the top online publishers in South Africa with the different publications they own.

Top Online Publishers in South Africa
Publisher Readership Publications Readership 18.52 million 12,023,769 2,529,824 1,793,797 1,363,723
Kick Off South Africa 1,352,016 893,547 519,246
Arena Holdings 11.40 million 6,918,753 3,364,569 1,657,832 968,844 470,994
Broad Media 7.17 million 5,878,213 1,709,290 151,152
Independent Online 6.73 million 6,010,689 427,661 333,506
Caxton CTP 5.98 million 2,097,698 501,793 293,000 281,757 208,536
Primedia Broadcasting 4.99 million 4,124,212 663,105 403,892
The South African 3.91 million 3,905,529
The Daily Maverick 2.82 million 2,824,550
Sabido 2.42 million 2,400,276
MediaMark 2.11 million 2,071,284 43,024
Highbury Safika Media 1.84 million 710,968 601,458 295,655 288,921 116,870
Maroela Media 1.76 million 1,757,397

Now read: Big South African ISP showdown in 2021

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South Africa’s biggest online publishers, and the websites they own