According to the Effective Measure statistics, News24 attracted a total of 2,241,636 unique monthly visitors in December, edging out Vodacom’s Vodafone Live portal which attracted 2,224,367 unique browsers.
When it came to local-only traffic (as opposed to total traffic listed above which includes international visitors), Vodafone Live reigned supreme with 2,224,135 unique browsers, followed by News24 with 1,619,635 unique visitors and IOL with 874,525 browsers.
South Africa’s mobile web is dominated by three mobile websites: Vodafone Live (by Vodacom), News24 Mobi and Supersport Mobile.
The following table provides a list of the top websites in South Africa, ranked according to the Effective Measure December 2011 statistics.
|Total website traffic||SA website traffic|
|News24||2,241,636||Vodafone live portal||2,224,135|
|Vodafone live portal||2,224,367||News24||1,609,647|
|News24 mobile||924,340||News24 mobile||543,547|
|Top SA mobile websites|
|Name||Unique browsers||Page views|
|Sport24 – WAP||197,711||2,372,343|
Not all local websites are registered with the DMMA and hence, not all run Effective Measure’s code. Some of the country’s largest websites are therefore not listed in the rankings in the table above.
A service which helps to ascertain which websites South African users visit the most is Alexa. To rank websites Alexa trusts on statistics from their community of Alexa Toolbar users where data is collected and sent to Alexa for processing.
It should be noted that Alexa only provides a rough estimate of website traffic and rank, and is not as accurate or trusted as Effective Measure’s statistics.
The following table provides an overview of the most popular websites among South African Internet users who have the Alexa toolbar installed.
|Top Sites in South Africa: Alexa|
|Rank||All websites||SA websites|