South African websites that load the fastest

Tests conducted through reveal that Wootware, Bidorbuy, and Tyme Bank are the fastest loading websites in South Africa.

Website loading time is an important aspect of creating a good user experience and avoiding visitors closing the window in frustration.

It is such a crucial part of a user’s experience that Google includes site speed as a ranking factor for its search results.

Google highlighted that when users have a slow experience, they’re much less likely to find what they are looking for or purchase from a company in the future.

“For many sites, this equates to a huge missed opportunity, especially when more than half of visits are abandoned if a mobile page takes over 3 seconds to load,” Google’s Addy Osmani said.

To test the loading speed of prominent South African websites, MyBroadband used — a trusted tool for measuring website load time. allows for testing from South Africa, which makes it well-suited to simulate a local user experience.

For these tests, the WebPageTest tool was set to appear as a Chrome browser.

MyBroadband tested the website loading times of South Africa’s top news publications, banks, and ecommerce platforms.

The loading time for each website was tested three times, from which an average loading time was calculated.

The results revealed that online shopping website Wootware had the fastest average loading time at 3.99s. Bidorbuy ranked second at 4.41s and Tyme Bank third with 4.76s.

The table below provides an overview of the loading times for prominent South African websites, ordered according to industry.

South African Online Publications
Website URL Loading time (s)
Daily Sun 8.01
BusinessTech 8.55
TopAuto 9.69
MyBroadband 10.18
Business Insider 10.40
Maroela Media 11.16
EWN 11.35
News24 12.87
Times Live 14.17
Business Live 14.39
Sowetan Live 14.59
The South African 14.73
Soccer Laduma 15.11
IOL 15.19
Daily Maverick 17.20
Netwerk24 17.92
Citizen 22.04
ENCA 26.62
South African eCommerce Platforms
Website URL Loading time (s)
Wootware 3.99
bidorbuy 4.41 7.78
Yuppiechef 7.94
Loot 8.71
Everyshop 11.55
Makro 12.90
Gumtree 12.97
JunkMail 13.50 14.34
Evetech 14.49
TripAdvisor 20.31
South African Banks
Website URL Loading time (s)
Tyme Bank 4.76
Bank Zero 5.29
FNB 6.99
Absa 9.94
Capitec 9.96
Nedbank 15.27
Discovery Bank 15.51
Standard Bank 20.23
South African Mobile Operators
Website URL Loading time (s)
MTN 11.78
Rain 12.98
Vodacom 18.71
Cell C 21.90
Telkom 31.19

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South African websites that load the fastest