New statistics from PlusDemophraphics.com finds as many as 466,828 Google+ users in South Africa, and counting.
Globally, PlusDemophraphics.com notes approximately 90 million Google+ users worldwide, against more than 800 million active users on Facebook – and approaching five million active users in South Africa.
PlusDemophraphics.com is owned and operated by Exponential Labs, a small start-up out of Toronto, Canada. “We’ve been monitoring Google+ since it launched, and our extensive knowledge and experience has made us somewhat of an unofficial authority,” it says.
The majority of Google+ users in South Africa, 36.32%, are Married; 31.92% are Single; 42.42% are looking for networking; and 39.40% are looking for Friends.
Approximately 71% of users are male, while the majority of users in SA – at 37.3% – are aged 25-34, followed by 18-24 year olds comprising 35.8%.
Just less than 28% of users originate from Johannesburg, with about 14% coming from Pretoria, according to PlusDemophraphics.com.
The majority of users are students, which follows the global pattern.
Up to 70.38% of global users of Google+ are male, with the majority of users, at 50.4%, in the 18-24 years category.
Of the South Africans on Google+, Exponential Labs says 45.82% are also active on Facebook, while 44.83% use Twitter.
Arthur Goldstuck, MD of online research group World Wide Worx, said: “Facebook has more than 800-million users, around 10 times that of Google+. In South Africa it has close to 5-million users, so if we use the same equation, it (Google+) should have around half-a-million users in South Africa.
“We will naturally see faster growth in Google+ than in Facebook, due to it coming off a low base, and having Gmail and the Google site itself to drive uptake,” he said.