Top social brands in SA revealed

A new online service named Brandometer was launched today (13 March 2012), benchmarking South Africa’s most influential brands according to social media relevance.

“Social media has gone mainstream in South Africa. There are over one million South Africans using Twitter, many of them on a daily basis. The Brandometer is an official benchmark to gauge the crème de la crème of South African brands on social media,” the Brandometer website states.

Brandometer was started by Michal Wronski, who founded and heads Fuseware, a company which focuses on social media monitoring and analytics with clients like Vodacom, 8ta, SAB, Nokia and Mxit.

“Brandometer is powered by Fuseware’s systems, which we created internally. It is completely free to use and there is no revenue model at the moment. We are simply satisfying the need for online influence to be benchmarked,” explained Wronski.

“We would like this to be the official influence scorecard that brands and agencies can turn to in the future. This can also facilitate brands and agencies for pricing media buy-ins correctly via those influential channels in the future.”

Biggest influencers of them all

Brandometer lists South Africa’s top social brands according to various ranking criteria on Mxit, Facebook, Twitter and LinkedIn.

The following tables provide an overview of the top listed brands in a few prominent categories. A full list is available here: Brandometer

Celebrity Twitter Klout score
Rank Celebrity Followers Klout score (influence)
1 GarethCliff 244166 72
2 Trevornoah 302605 71
3 DJFreshSA 176632 70
4 Anele 56902 67
5 F1sasha 35161 63
6 AkiAnastasiou 23600 63
7 RiaadMoosa 24841 62
8 hershybru 58693 61
9 MarkPilgrimZA 26953 61
10 bobbyvjaarsveld 24112 60
Influencers & Thought Leaders Twitter Klout score
Rank Celebrity Followers Klout score (influence)
1 art2gee 7017 59
2 pauljacobson 3091 59
3 G_Masta 934 59
4 Jodenecoza 20249 57
5 ramonthomas 3762 56
6 ChristopherM 6548 55
7 mikestopforth 6071 55
8 rafiq 3596 55
9 DavidGrahamSA 40265 54
10 matthewbuckland 6545 53
News publishers Twitter Klout score
Rank Celebrity Followers Klout score (influence)
1 News24 102805 66
2 mailandguardian 42636 61
3 IOL 26472 58
4 ewnupdates 27301 57
5 busrep 43727 55
6 MyNews24 24473 55
7 Moneyweb 9419 55
8 dailymaverick 21594 54
9 mybroadband 9171 53
10 Fin24 7048 49
Top musicians and bands on Facebook
Rank Band Likes Discussions Influence score
1 Seether 1989681 30648 29091
2 LIRA 327152 7402 5492
3 Black Coffee 336170 4166 4611
4 Steve Hofmeyr 135087 9135 4091
5 The Parlotones 326352 2603 4044
6 Cobus Potgieter 250377 4551 3869
7 Locnville 292264 2159 3570
8 Planetshakers 180295 4227 3071
9 Elena Paparizou 111797 5635 2808
10 Esperanza Spalding 152662 4273 2808

 

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Top social brands in SA revealed