Top social brands in SA revealed

A new online service named Brandometer was launched today (13 March 2012), benchmarking South Africa’s most influential brands according to social media relevance.

“Social media has gone mainstream in South Africa. There are over one million South Africans using Twitter, many of them on a daily basis. The Brandometer is an official benchmark to gauge the crème de la crème of South African brands on social media,” the Brandometer website states.

Brandometer was started by Michal Wronski, who founded and heads Fuseware, a company which focuses on social media monitoring and analytics with clients like Vodacom, 8ta, SAB, Nokia and Mxit.

“Brandometer is powered by Fuseware’s systems, which we created internally. It is completely free to use and there is no revenue model at the moment. We are simply satisfying the need for online influence to be benchmarked,” explained Wronski.

“We would like this to be the official influence scorecard that brands and agencies can turn to in the future. This can also facilitate brands and agencies for pricing media buy-ins correctly via those influential channels in the future.”

Biggest influencers of them all

Brandometer lists South Africa’s top social brands according to various ranking criteria on Mxit, Facebook, Twitter and LinkedIn.

The following tables provide an overview of the top listed brands in a few prominent categories. A full list is available here: Brandometer