Online retail heats up

A new online technology retail site launched yesterday, aiming to become  Southern Africa’s biggest online IT retailer. was founded by Jean-Pierre Schmidtke, who spent the past eight years in the UK working for a large European online retailer.

Using that experience, Schmidtke says the company is "confident that in a short time we will become the leading online provider of IT products to the private and corporate sector throughout South Africa, as well as the sub Saharan region."

Entering the market at this point, however, means that faces stiff competition.

"We see our competitive edge being our experience, price, efficient delivery and our ability to distribute into the rest of Africa," says Schmidtke.

With online retail sales growing more than 35% in 2007 and broadband services such as ADSL and 3G becoming popular, Schmidtke sees huge potential for his company in SA and is expecting his company’s turnover to top R43m in the first year of operation. launches with a product range of 92 different brands and more than 143 000 products, says Schmidtke. The store stocks a full range of products from computers, software and peripherals through to games, films and music.

"We intend growing our product portfolio within a short space of time to include over 600 000 products," says Schmidtke.

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Online retail heats up