The DStv BoxOffice Online beta test is in full swing but with the first quarter of 2012 behind us, so is the launch date MultiChoice previously said they were aiming for.
MultiChoice said they are placing their focus on the development of the product, explaining that they have therefore adopted a cautious phased approach to building the functionality and testing it.
“At this stage, we cannot confirm dates but will be in touch when we have news,” MultiChoice said when asked about when they expect to bring BoxOffice Online out of beta.
Signups for the beta are closed and MultiChoice said they would re-open it “as and when” they roll out more features.
“DStv BoxOffice Online beta is offered to a closed user group as we want to keep the beta testing group as manageable as possible,” MultiChoice said. “This will ensure that we can focus our attention on getting detailed user experience reports, which will ultimately help us make DStv BoxOffice Online a user-friendly and valuable service when we launch it commercially.”
The beta is stage two of testing, MultiChoice said, adding that they have already gained some valuable input from the people who are signed up for the service.
We asked MultiChoice a number of other questions, the responses to which are reproduced below in Q&A format:
Will you be keeping prices the same when the service comes out of beta?
The full details of the offering will be announced at launch.
How many of the registered users use the service monthly?
Volumes are what we would expect from a small closed group of users. The registered users have been supportive in contributing to the feedback survey which is indicative of usage.
Which movies are more popular: the slightly more expensive New Releases, or Classics?
Tastes vary dramatically but we’ve found that both categories are appreciated in their own right.
How many rentals do you see in a month?
The numbers vary from one week to the next, but are what we would expect from a trial service.
How much bandwidth do you use every month from just serving movies from DStv BoxOffice Online?
The bandwidth usage is negligible, purely based on the small number of users we currently have signed up and the variance in weekly rentals.