Lady Gaga online exclusivity is discrimination: Shoprite

Shoprite Group announced in a press release today (19 June 2012) that it would start selling tickets to the South African leg of Lady Gaga’s “Born this Way” tour from 09:00 tomorrow morning at its Money Market counters – a day earlier than it was originally set to.

This is “in line with [Shoprite’s] stance not to discriminate against the large portion of its customer base that does not have internet access or credit cards,” the Shoprite Group said.

Chief executive officer of the Shoprite Group, Whitey Basson, said that he was unhappy with Computicket’s decision to relent to the insistence of the promoters of the tour to reserve ticket sales for internet users for the first 48 hours.

“In our experience some 60% of Computicket’s ticket sales for concerts of the caliber as Lady Gaga’s take place through our Shoprite and Checkers Money Markets and Computicket outlets,” Basson said.

Basson added that Shoprite appreciates the fact that Lady Gaga’s target market primarily consists of young internet users, but said that the situation in South Africa is different to that in the rest of the world.

“Some 87% of South Africans do not have access to the internet and 85% do not have credit cards and the Group is not prepared to discriminate against this section of society by preventing them from a chance to buy a ticket in-store,” Basson said.

“Lady Gaga has been advised of my decision through the promoters,” said Basson.

The tour will be coming to Johannesburg on 30 November 2012 and Cape Town on 3 December 2012.

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Lady Gaga online exclusivity is discrimination: Shoprite