This is where SA’s online action is

The July 2012 Effective Measure statistics revealed that News24 is the most popular local website among South Africans, followed by Howzit.MSN and IOL.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the July 2012 Effective Measure statistics, News24 attracted 2,027,167 unique South African visitors, followed by Howzit.MSN (1,639,540 unique SA visitors), and IOL (1,056,345 unique SA visitors).

It should be noted that these rankings do not include international websites such as Google, Facebook, or YouTube. Using Alexa’s rankings shed some light on which international websites are the most popular among local Internet users.

The following table provides an overview of the most popular websites among South African visitors, based on Effective Measure and Alexa statistics.

South African websites All websites
Website Unique Visitors Page views Alexa rank Website
news24.com 2027167 36134448 1 google.co.za
howzit.msn.com 1639540 26027665 2 facebook.com
iol.co.za 1056345 15304265 3 google.com
property24.com 725590 21970078 4 youtube.com
supersport.com 654985 11946522 5 yahoo.com
sport24.co.za 654858 5824534 6 bidorbuy.co.za
junkmail.co.za 602412 14048832 7 gumtree.co.za
channel24.co.za 568379 3569658 8 wikipedia.com
mybroadband.co.za 545159 4910260 9 linkedin.com
ananzi.co.za 516672 2578138 10 news24.com

Largest South African websites

Effective Measure also provides statistics for the total traffic (from South African and international visitors) for South Africa’s top websites.

These statistics shows which local websites attract the largest audiences, instead of the previous criteria which shows websites that are the most popular among South African Internet users.

The following table shows the top websites in South Africa ranked according to the total traffic as measured by Effective Measure.

DMMA registered websites All SA websites
Website Unique Visitors Page views Alexa rank Website
howzit.msn.com 3,299,212 38,080,544 6 bidorbuy.co.za
news24.com 2,855,397 42,804,897 7 gumtree.co.za
iol.co.za 2,058,524 20,835,233 10 news24.com
supersport.com 1,395,491 17,389,395 12 fnb.co.za
m.news24.com 1,248,738 28,526,861 14 standardbank.co.za
sport24.co.za 1,112,705 10,617,855 15 absa.co.za
mybroadband.co.za 1,086,069 6,751,082 22 iol.co.za
channel24.co.za 1,011,069 5,882,777 27 nedsecure.co.za
mobi.supersport.com 991,020 15,450,877 29 supersport.com
property24.com 940,673 27,117,394 31 olx.co.za

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This is where SA’s online action is