South Africa’s top dogs online
Effective Measure released its September 2012 website statistics recently, revealing that News24 is the most popular local website among South Africans, followed by Howzit.MSN and IOL.
Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.
According to the September 2012 Effective Measure statistics, News24 attracted 2,161,303 unique South African visitors, making it the top DMMA registered website in the country.
Howzit.MSN was ranked second with 1,589,631 unique SA visitors, followed by IOL with 1,100,295 unique local browsers.
With many important sporting events on the go it is not surprising that South Africa’s largest sporting websites, Sport24 and Supersport, also performed well last month.
The following table provides an overview of the most popular South African websites among local Internet users.
| South African only traffic | ||
| Website | Unique Browsers | Page Views |
| news24.com | 2161303 | 34630793 |
| howzit.msn.com | 1589631 | 23746077 |
| iol.co.za | 1100295 | 14065236 |
| supersport.com | 695165 | 12698883 |
| sport24.co.za | 687933 | 6489377 |
| junkmail.co.za | 617778 | 12380900 |
| channel24.co.za | 580719 | 3376661 |
| ananzi.co.za | 569814 | 2987908 |
| timeslive.co.za | 522743 | 4349511 |
| mybroadband.co.za | 514494 | 4884046 |
| Total Traffic | ||
| Website | Unique Browsers | Page Views |
| news24.com | 3338248 | 42274346 |
| howzit.msn.com | 3136731 | 35350087 |
| iol.co.za | 1966147 | 18757999 |
| supersport.com | 1367579 | 18660494 |
| timeslive.co.za | 1088875 | 6510345 |
| sport24.co.za | 1042944 | 10485983 |
| mybroadband.co.za | 1036543 | 6658944 |
| channel24.co.za | 985685 | 5248310 |
| planetf1.com | 963528 | 9175728 |
| junkmail.co.za | 908263 | 18099303 |
Top websites per category
Effective Measure provides the online industry with category rankings for local websites registered with the DMMA.
These category rankings show which websites are the top performers in a specific area, like news, gaming, or IT.
Here are the top performers in some of the prominent categories, based on South African traffic. It should be noted that only full websites (and hence not subsections of websites) were included in these rankings.
- Automotive – Autotrader
- Blogs and Forums – Bandwidthblog and Watkykjy
- Business and finance – Fin24
- Employment – Pnet and Careerjunction
- Games – MyGaming and Lazygamer
- Information Technology – MyBroadband
- Mobile – News24, Supersport and Soccerladuma
- News – News24 and IOL
- Online retail and classifieds – Junkmail
- Sport – Sport24 and Supersport
Full categories rankings and website statistics are available from the DMMA and Effective Measure.
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