SA’s online kingpins revealed
Effective Measure released its January 2013 website traffic statistics recently, revealing that News24 started off the year as South Africa’s top website.
Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.
According to the January 2013 Effective Measure statistics, News24 attracted 3.1 million unique visitors, followed by Howzit.MSN with 3 million unique browsers and IOL with 2.1 million.
When it comes to South African-only traffic News24 also reigned supreme with 2.2 million unique local visitors, followed by Vodacom‘s Vodafone Live portal with 2 million browsers and Howzit.MSN with 1.5 million visitors.
The following table provides an overview of South Africa’s largest websites, based on the January 2013 Effective Measure statistics. It should be noted that only websites which run Effective Measure’s code are listed.
| Total traffic | South African only traffic | ||
| Website | Unique visitors | Website | Unique visitors |
| news24.com | 3 058 871 | news24.com | 2 233 002 |
| howzit.msn.com | 2 989 914 | Vodafone live portal | 2 022 182 |
| iol.co.za | 2 093 953 | howzit.msn.com | 1 516 063 |
| Vodafone live portal | 2 022 187 | za.yahoo.com | 1 289 928 |
| supersport.com | 1 950 901 | iol.co.za | 1 252 050 |
| mobi.supersport.com | 1 942 011 | m.news24.com | 1 187 591 |
| m.news24.com | 1 588 118 | sport24.co.za | 967 294 |
| za.yahoo.com | 1 403 916 | pnet.co.za | 927 595 |
| mybroadband.co.za | 1 385 052 | junkmail.co.za | 848 588 |
| sport24.co.za | 1 308 105 | mybroadband.co.za | 751 873 |
The following chart provides a visual representation of South Africa’s Top 10 DMMA registered websites, based on South African traffic.
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