A Lucky Man, a film about Ernie ‘Lastig’ Solomon, the legendary ex-gang boss, has been launched on the social network Mxit. Mxit users can download the movie using the Cinemo app.
Lucky Man has been broken into 18 four-minute episodes. A new episode will be uploaded every weekday at 10am from 18 February 2013.
Mxit’s Cinemo app has been designed for feature phones and is compatible with over 3000 handsets. The files are compressed for the feature phone market and are never larger than 2MB.
Written and directed by Gordon Clarke, A Lucky Man follows Ernie ‘Lastig’ Solomons on his search for identity and belonging in a society smothered by crime, violence and abuse.
“We know the power of video and want to use this to encourage conversations about social issues such as drug abuse, HIV/Aids and gangsterism,” said Marlon Parker, VP of Mxit Reach.
“Cinemo has three content streams. It has movies, of which A Lucky Man is the first, public service announcements on issues such as condom use, and music videos like Freshly Ground’s popular, ‘Take me to the dance’.”
Since Cinemo’s launch in January, the app has attracted over 90 000 subscribers. “Most importantly we have seen great conversations happen around the social issues raised,” said Parker.
A Lucky Man will be released in cinemas country wide on the 29th March.