Biggest South African websites

Effective Measure released its June 2013 South African website traffic statistics recently, revealing that News24 is the largest site in the country, followed by DStv and Howzit.MSN.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the June 2013 Effective Measure statistics, News24 attracted 3.3 million unique visitors. DStv ranked second with 2.7 million unique visitors, and Howzit.MSN third with 2.6 million.

When it comes to only South African traffic, News24 was also the top website with 2.4 million unique monthly readers.

The following table provides an overview of the top websites in South Africa (excluding mobile websites), ranked according to Total and South African unique visitors.

Total visitors
Website Unique visitors Page views
news24.com 3,297,743 47,385,554
dstv.com 2,658,958 50,593,852
howzit.msn.com 2,637,700 35,917,351
iol.co.za 2,221,867 20,026,064
za.yahoo.com 1,302,830 14,501,562
timeslive.co.za 1,244,509 6,334,403
supersport.com 1,168,148 13,895,649
sport24.co.za 1,142,190 12,202,979
mybroadband.co.za 1,064,924 6,183,228
channel24.co.za 972,998 5,720,725
mg.co.za 926,206 5,688,225
pnet.co.za 812,340 22,954,916
South African visitors
Website Unique visitors Page views
news24.com 2,410,231 40,109,803
howzit.msn.com 1,417,525 25,117,451
iol.co.za 1,345,955 15,526,468
za.yahoo.com 1,222,400 14,077,547
dstv.com 1,052,937 16,654,005
sport24.co.za 811,631 9,564,950
pnet.co.za 696,573 20,950,615
channel24.co.za 685,938 4,593,377
mybroadband.co.za 636,442 5,225,634
autotrader.co.za 627,501 23,586,723
careerjunction.co.za 610,982 8,583,829
junkmail.co.za 599,221 12,521,643

News Effective Measure categories

The DMMA and Effective Measure introduced new top-level categories in May 2013. The key reason for this change was to bring the top-level categories into line with global IAB taxonomy standards.

The top websites in some of the prominent new categories are listed below.

Technology and computing

  1. MyBroadband
  2. Webmail
  3. News24 Technology

Automotive

  1. Autotrader
  2. Cars
  3. Wheels24

Broadcast media

  1. DStv
  2. Supersport
  3. Channel24

Business

  1. Fin24
  2. Yellowpages
  3. BDLive

Careers

  1. PNet
  2. Careerjunction
  3. Jobmail

Mobile

  1. Vodafone Live
  2. News24 Mobile
  3. Supersport Mobile

News

  1. News24
  2. IOL
  3. BBC

Sports

  1. Sport24
  2. Supersport
  3. Goal

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Biggest South African websites